Adversal Review

Adversal offer in-page pop-ups and pop-unders on a CPM basis. Following is what an Adversal ad looks like –

Adversal Earnings

The amount of money a website will earn depends primarily on the amount of traffic it gets, since Adversal pays on a CPM basis. CPM means that they pay a specific amount for every 1000 visitors you show their ads to, Adversal varies their CPM depending on the location of your visitors. Following is their CPM rates per country-

The CPM rates can vary even further depending on several factors about your site including: website content (topic), volume of traffic, location (country) of visitors, and quality of traffic. The rates they have assigned to my anime related website are: $1.10 for US visitors, $0.85 for UK visitors, $0.81 for CA visitors, $0.47 for FR, DE, IT visitors, and $0.22 for visitors from other countries. The rate you would receive would be higher or lower than the rates given to me, but I think the minimum rate is $0.85 CPM for US visitors.

To help you to estimate what your site would earn with Adversal there is a 10-day earnings report included below. Notice that the total impressions is ~150,000, for the same period Google Analytics reported ~200,000 page views to the pages including the ads. So Adversal fails to monetize roughly 25% of page-views which is likely due to visitors who have javascript disabled or are behind an anonymous proxy which Adversal classes as false impressions.



Adversal also provides daily reporting of impressions and earnings for more accurate tracking. The two reports are sadly on different pages, so must be looked at separately. Following is an example of each –

Payment Methods

Adversal pays on the 15th of the month by either Paypal or check, with a minimum payout of $20.

Best Suited Websites

Since US traffic earns the most from Adversal, the higher your US traffic the better, although if you have very little US traffic you can still earn decently.